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Analytics and Dynamic Customer Strategy: Big Profits from Big Data

This book is intended for a broad audience of marketers in both business to consumer and business to..

₹799 ₹679

Check-in Strategy Journal: Your Daily Tracker for Business and Personal Development

There never seem to be enough hours in the day to take care of daily business and work towards your ..

₹699 ₹594

Contemporary Strategy Analysis: Text and Cases, 8ed

In this new edition, he includes an even greater focus on strategy implementation that reflects the ..

₹659 ₹560

Crafting & Executing Strategy: The Quest for Competitive Advantage, Concepts & Cases

“Crafting and Executing Strategy” by Thompson et. al remains mainstream and balanced, mirroring both..

₹725 ₹638

Decoding The New Consumer Mind: How and Why We Shop and Buy

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer ..

₹599 ₹509

Design a Better Business: New Tools, Skills and Mindset for Strategy and Innovation

How To Design a Better Business is the followup book to Business Model Generation. It will have more..

₹799 ₹679

Economics of Strategy, 6ed, ISV

Economics of Strategy offers a comprehensive text that provides a link between economic theory and b..

₹729 ₹620

Essentials of Strategy (The Strategy Pathfinder), 3ed: Core Concepts and Live Cases

A revised and updated edition of a popular strategic management text, The Strategy Pathfinder provid..

₹599 ₹479

FROM SILK TO SILICON

Globalization has often been understood as an impersonal and abstract phenomenon. Whether in everyda..

₹699 ₹524

Global and Transnational Business: Strategy and Management, 2ed

This book provides an integrative framework which establishes clear links between global strategy, g..

₹669 ₹569

Increasing Your Influence at Work All-In-One For Dummies

Influence is a timeless topic for business leaders and others in positions of power, but the world h..

₹699 ₹559

India as a Pioneer of Innovation

What does innovation mean to and in India? What are the predominant areas of innovation for India, a..

₹650 ₹488

International Management, Culture, Strategy, and Behavior

International Management: Culture, Strategy, and Behavior reflects new and emerging developments inf..

₹895 ₹788

International Strategy: Context, Concepts and Implications

International Strategy explores the three vital differences between domestic and international compe..

₹549 ₹467

Kabeer In Korporates Corporate Lessons From A Great Mystic

Kabeer in Korporates addresses the trials and tussles of the workplace faced by the modern day emplo..

₹299 ₹224

Marketing Strategy: A Decision-Focused Approach

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a c..

₹715 ₹629

Operations, Strategy and Technology: Pursuing the Competitive Edge

Hayes is a founder of the Operations Strategy field, and all four authors are on the Harvard Busines..

₹729 ₹620

Purple Cow: Transform Your Business by Being Remarkable

In today's business world, building a brand that outperforms the rest is often a tedious task. Whe..

₹499 ₹374