An engaging read that explores independent documentary film in India as a site of resistance. This book looks at how independent Indian documentary film reworks the relationship between film-makers, their narratives, their subjects and their audience, challenging the dominant idea of documenta..
Journalism as a discipline is becoming increasingly important today. It has to contend with new challenges such as the explosion of social media, heightened commercial competition in the mainstream media and the emergence of the media as a powerful actor in public policy and governance. The confluen..
The purpose of this third edition is to bring together in a single book descriptions of all tests carried out in the optical shop that are applicable to optical components and systems. This book is intended for the specialist as well as the non-specialist engaged in optical shop testing. There is cu..
This book helps students and researchers write better assignments, better dissertations, and better papers for publication. Characterizing academic writing as an integral part of the knowledge generation and dissemination process, it focuses on three main aspects: understanding research, documenting..
This text takes a "bottom-up" perspective.
· The physical layer performance of ad hoc wireless networks is studied in detail showing the strong dependence of higher layer performance on physical layer capabilities and limitations.
· A communication-theoretic perspective on the design of ad hoc wirel..
The third edition of this popular reference covers enabling technologies for building up 5G wireless networks. Due to extensive research and complexity of the incoming solutions for the next generation of wireless networks it is anticipated that the industry will select a subset of these results and..
Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice as
well as planning and execution. The book introduces readers to the concept of integrated marketing communications,
and its major tools, techniques and media, with a special focus on ad..
As the first definitive text to reflect the shift from the conventional methods of
advertising to the more widely recognized approach of implementing an
integrated marketing communications (IMC) strategy, this new special Indian
edition of Advertising and Promotion continues to provide the most