This book presents both theoretical foundations of AI and an indication of the ways that current techniques can be used in application programs. With the revision, most of the content has been preserved as it is, and an effort has been put in on adding new topics that are in sync with the recent dev..
Artificial Intelligence for Marketing starts with an overview of marketing analytics over time to set the stage. It reviews how have we measured marketing from the start and moves through to analytics, before leaping into the unknown complexities of machine learning. The book will be replete with si..