The Last Battle of Saraighat - BJP's Win in Assam

-25% The Last Battle of Saraighat - BJP's Win in Assam
A Close Examination of BJP’s Landslide Victory in the 2016 Assam Legislative Assembly Election The Battle of Saraighat was fought in 1671 between the Ahom tribe of Assam and the Mughal Empire. In 2016, the BJP centred their strategy for the legislative assembly elections around this historic battle, in which the Ahom tribe defended their kingdom against the Mughal invaders. It was constantly invoked in their rallies, posters and party communication to the voting public. The 2016 elections were historic, similar to the Battle of Saraighat, because the BJP won an overwhelming majority of the assembly seats in a state where the Congress had been in power for over three decades. This was in a way a watershed moment and opened up the window of opportunity for the BJP in the North East. In this book, Rajat Sethi and Shubhrastha Shikha, political strategists for the BJP, take you behind the scenes to outline the election strategies and why they resonated with the local people so strongly. The authors examine not only the political history of the region, but also the socio-cultural context and issues unique to the state, which have been invoked during elections in Assam since India became an independent country. The Last Battle of Saraighat thus provides an inside-out perspective into the reasons for the BJP’s rise in not just Assam but also the Northeast region.
Pustak Details
Sold By Penguin Books Limited
Author Rajat Sethi, Shubhrastha
ISBN-13 9780670090273
Edition 1st Edition
Format Hardback
Language English
Pages 256 Pages
Publication Date 2017-11-01
Publication Year 2017
Category Non-fiction

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  • Views: 995
  • Publisher: Penguin Books Limited
  • Product Code: Rajat Sethi, Shubhrastha
  • Reward Points: 10
  • Availability: In Stock
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  • ISBN: 9780670090273
  • Total Pages: 256 Pages
  • Edition: 1st Edition
  • Book Language: English
  • Available Book Formats: Hardcover
  • Year: 2017
  • Publication Date: 2017-11-01
  • ₹599
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  • Price in reward points: 1298

Tags: The Last Battle of Saraighat - BJP's Win in Assam, Non-fiction, Rajat Sethi, Shubhrastha, Penguin Books Limited, Hardback, 9780670090273, English, 2017