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A Close Examination of BJP’s Landslide Victory in the 2016 Assam Legislative Assembly Election The Battle of Saraighat was fought in 1671 between the Ahom tribe of Assam and the Mughal Empire. In 2016, the BJP centred their strategy for the legislative assembly elections around this historic battle, in which the Ahom tribe defended their kingdom against the Mughal invaders. It was constantly invoked in their rallies, posters and party communication to the voting public. The 2016 elections were historic, similar to the Battle of Saraighat, because the BJP won an overwhelming majority of the assembly seats in a state where the Congress had been in power for over three decades. This was in a way a watershed moment and opened up the window of opportunity for the BJP in the North East. In this book, Rajat Sethi and Shubhrastha Shikha, political strategists for the BJP, take you behind the scenes to outline the election strategies and why they resonated with the local people so strongly. The authors examine not only the political history of the region, but also the socio-cultural context and issues unique to the state, which have been invoked during elections in Assam since India became an independent country. The Last Battle of Saraighat thus provides an inside-out perspective into the reasons for the BJP’s rise in not just Assam but also the Northeast region.
|Sold By||Penguin Books Limited|
|Author||Rajat Sethi, Shubhrastha|