Sales & Marketing

All the Sales & Marketing related books are available here

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50 Best Business Ideas That Changed the World

Includes the Revolutionary Stories behind: • Email • Mobile Phones • Microwave Ovens • Digital Camer..

₹350 ₹263

50 Companies That Changed the World

Incisive Profiles of the 50 Organizations, Large and Small, That have Shaped the Course of Modern Bu..

₹399 ₹299

A Business Planning Guide

A “How to” Business Planning Guide with a practical step-by-step approachA Business Planning Guid..

₹250 ₹188

Applied Benchmarking for Competitiveness

A Guide For Owners And ManagersWhat works for the multi-nationals with all their resources, money,..

₹395 ₹296

Be a Great Salesperson

Great salespeople are always in demand. To join the ranks of these respected high earners. You've ch..

₹195 ₹146

Brand New World

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as h..

₹295 ₹221

Brand Success

Second Revised & Enlarged Edition The era of Brand Switch is here upon us.For many years, product ..

₹299 ₹224

Branding

The vast majority of even solid, dependable brands toil along, achieving acceptable but unspectacula..

₹450 ₹338

Breaking Barriers

Success Stories of India’s Leading Business WomenIncludes stories of: SHAHEEN MISTRI, VANDANA LU..

₹195 ₹146

Business Gurus That Changed the World

Includes Leadership Lessons from PETER F. DRUCKER, PHILIP KOTLER, EDWARD DE BONO, STEPHEN COVEY, KEN..

₹299 ₹224

Business Icons Who Changed the World

Includes Profiles of 12 Business IconsBusiness icons, moguls, tycoons – the people who create and ..

₹299 ₹224

Business Leaders Who Changed the World

Includes Profiles of 11 Business IconsBusiness icons, moguls, tycoons – the people who create and ..

₹350 ₹263

Business Research Methods

Designed for students undertaking project and thesis work at diploma, masters and doctorate levels, ..

₹375 ₹281

Delivering Customer Service

Here is a practical, no-nonsense guide for everyone who has to deal with customers person-to-person...

₹195 ₹146

Designing Dynamic Organizations

With the business landscape changing more rapidly than ever before, organizations of every stripe fa..

₹450 ₹338

Digital Companies That Changed the World

How They Made it Big• GOOGLE • TWITTER • LINKEDIN • FLICKR • WIKIPEDIA and many moreHOW DO YOU T..

₹275 ₹206

Essentials of International Marketing

This unique textbook covers all the key topics for the International Marketing course in a concise a..

₹350 ₹263

Fast Track Business Growth

Companies of all sizes and in all industries seek the same objectives-sales growth, customer growth,..

₹1,295 ₹971

Franchising

A comprehensive guide for franchisors, franchisees and their professional advisers. The book covers ..

₹275 ₹206