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Business Management, Finance & Economics

Business Management, Finance & Economics
Publisher: SAGE Publications India by: Jagdeep Kapoor
In today's competitive times, where marketing is nothing short of warfare, 18 Brand Astras presents a simple and invaluable analysis of the factors that work to make a brand successful. Ace-Marketer and consultant, Jagdeep Kapoor, presents 18 brand abilities that a brand must have to be successful. ..
₹132 ₹155
Publisher: SAGE Publications India by: David Aaker
Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategist..
₹463 ₹545
Publisher: SAGE Publications India by: Mathukutty M Monippally , Badrinarayan Shankar Pawar
This book helps students and researchers write better assignments, better dissertations, and better papers for publication. Characterizing academic writing as an integral part of the knowledge generation and dissemination process, it focuses on three main aspects: understanding research, documenting..
₹446 ₹525
Publisher: SAGE Publications India by: Walter Vieira
The rules of the corporate world are now dynamic like never before. For managers, the marathon race, starting at the bottom of the pyramid and working their way upto the top in 20–30 years, is no longer a fundamental truth. With executives reaching the corner office in less than 10 years, the workpl..
₹213 ₹250
Publisher: SAGE Publications India by: Pingali Venugopal , Ram Kaundinya
Agri-input companies have played a significant role in transforming the post-Independence ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian..
₹548 ₹645
Publisher: SAGE Publications India by: H N Arora, Rajan Sinha
Change is inevitable and usually painful. A spoonful of empathic leadership, a smattering of new tools and a few sachets of foundational values boil together to create organizational transformation. However, not all change efforts are successful. Alchemy of Change shows that value-based institutions..
₹468 ₹550
Publisher: SAGE Publications India by: Stephane Garelli
Have you had questions for which you struggled to find the right answers? For example: Should I be a specialist or can I remain a generalist? Are good quality products always expensive? How does my salary compare with people in other countries? Are leaders born or created? Should political leaders b..
₹378 ₹445
Publisher: SAGE Publications India by: Pradipta K. Mohapatra , Ganesh Chella
This book is a collection of 25 inspiring stories about the unique and personal developmental journey of 25 senior leaders towards the corner office. Seen through the eyes of their Executive Coaches, each of these stories tell us how they found answers to critical questions such as 'Am I ready for i..
₹489 ₹575
Publisher: SAGE Publications India by: Jawed Habib
Stop giving up on your dreams and start turning them into reality. The journey to a successful life starts with the superpower called Attitude. Jawed Habib believes that the right attitude can make you a winner. Attitude is Everything unravels the dynamic professional journey of the hairdresser turn..
₹336 ₹395
Publisher: SAGE Publications India by: Sujata Kapoor , Jaya Mamta Prosad
A comprehensive and well-structured textbook that provides a concrete foundation of the most essential elements of behavioural finance and related biases in a simple manner.Designed as a core textbook for the students of finance, Behavioural Finance discusses the theoretical concepts of investment..
₹404 ₹475
Publisher: SAGE Publications India by: Vanita Kohli-Khandekar
The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India—print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valu..
₹468 ₹550
Publisher: SAGE Publications India by: Vanita Kohli-Khandekar
The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India—print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valu..
₹446 ₹525
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