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Publisher: SAGE Publications India by: Jagdeep Kapoor
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way..
₹132 ₹155
Publisher: SAGE Publications India by: Amitabh P. Mishra , Ashish Ranjan
In order for successful business transformation to occur, there's an inner transformation that must happen. The innumerable professional forces that tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed. This book takes you through the..
₹506 ₹595
Publisher: SAGE Publications India by: Atul Parvatiyar, Rajendra Sisodia
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices h..
₹1,636 ₹1,925
Publisher: SAGE Publications India by: Atul Joshi
India: A land of 1.2 billion consumersand mammoth potential.Ranks in the world's top 10countries in terms of GDP. How do some companies win bigin this market? Why do many companies fail togo after the big opportunities? What are the new growth strategiesthat can triumph in this diversemarket? L..
₹421 ₹495
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