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Publisher: SAGE Publications India by: Jagdeep Kapoor
" … an excellent book - a useful tool and guide in the hands of the young marketing executive."KUMARAMANGALAM BIRLA, Chairman, Aditya Birla Group"Jagdeep Kapoor truly understands brands… He has built winning brands, consulted with companies to help them build successful brands and is a superb ..
₹132 ₹155
Publisher: SAGE Publications India by: Swati Y Bhave , Sunil Saini
In today's world, problems of anger, rage, aggression and violent outbursts have reached a critical point where they threaten the ethos of the modern society, and hence, need to be effectively managed. Anger management is a term that we all can instantly relate to. Laying out a host of effective tip..
₹191 ₹225
Publisher: SAGE Publications India by: Sunil Maheshwari
The salient organizational development challenge in modern times is that of building a highly engaged workforce that is committed, productive and innovative. Employees wish to give their very best at work. Organizations also make every effort to provide an atmosphere where people can do their best..
₹446 ₹525
Publisher: SAGE Publications India by: Sergey Gorbatov , Angela Lane
A valuable portfolio of actionable feedback to build a smarter and agile workforce in the mission-critical corporate world. This book is built around the idea of giving not just a feedback but a fair and impactful talk to keep at pace with business challenges that require professionals to be more ..
₹421 ₹495
Publisher: SAGE Publications India by: Ganesh Natarajan , Prameela Kalive
It was February 2001 and Zensar Technologies was at crossroads. The shareholders of the company were still waiting for a maiden dividend, and profit margins were sliding. A new leadership team took charge and turned it around into one of the most successful Indian IT companies. In this interesting a..
₹463 ₹545
Publisher: SAGE Publications India by: Rohit Prasad
The telecom war between Reliance Jio and Airtel was only a preamble to the impending battle between Google and Jio. Nitish Kumar broke the mahagathbandhan while seeming to try to bend RJD to his will. All the schmoozing between Trump and Xi hasn't reduced the North Korean nuclear threat. ..
₹446 ₹525
Publisher: SAGE Publications India by: T. V. Rao , Anil K. Khandelwal
Dr Udai Pareek,one of India's most influential social scientists of yesteryears, has changed the thought process of many organizations and individuals. He was fondly known as the Father of HRD" in India. In this book, leaders from both industry and academia give their original contributions in exten..
₹803 ₹945
Publisher: SAGE Publications India by: Sailaja Manacha
Step Up is a transformative journey that provides women with the necessary tools to become powerful leaders. It is an 'inner journey' to reveal commonly held beliefs that women have of themselves and others, as well as patterns of behaviour and choices that form the lens through which they see the w..
₹506 ₹595
Publisher: SAGE Publications India by: Sharad Sarin
Strategic Brand Management provides fresh insight into the field of marketing and elaborates how to create powerful brands. Globalization" and technology" are two mega forces that drive the world. The second edition captures these developments and their effect on the companies covered in the book...
₹463 ₹545
Publisher: SAGE Publications India by: Moid Siddiqui , R. H. Khwaja
Change or Perish' or 'Change and Perish'? Change or perish! is an oft-repeated catchphrase. But many companies have changed and perished. Managing change is a delicate exercise that must be handled with utmost care, patience and expertise. The Acrobatics of Change is a compelling treatise tha..
₹506 ₹595
Publisher: SAGE Publications India by: Rajendra K. Srivastava , Gregory M. Thomas
New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration f..
₹1,211 ₹1,425
Publisher: SAGE Publications India by: Pritam Singh, Asha Bhandarker , Snigdha Rai
The Odyssey of Leadership is filled with great uncertainty and is taken by only a few. It takes an exceptional effort to rise from being a good leader to a great leader. This book provides a unique roadmap for leaders and office bearers in all walks of life, aspiring to become great leaders...
₹888 ₹1,045
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