How do you give your brand a competitive edge in a ‘me-too’ situation?
How do you differentiate your brand and give it a distinctive identity?How, in short, do you secure competitive advantage for your brand? Especially in a ‘mine-too’ situation.The author answers all these questions and m..
A sequel to the series Diversity of Microbes and Cryptogams, this textbook on Bryophyta is designed to
fulfill the needs of undergraduate and postgraduate students of Botany. It provides complete coverage to
general aspects of all groups of Bryophyta such as Hepaticopsida, Anthoceropsida and Bryopsi..
Business Mathematics & Statistics' is primarily intended for the third semester students of B.Com Honours and
General courses at the University of Calcutta as per the CBCS syllabus of 2017-18. It is equally helpful for the students
undertaking a course on Business Math and Statistics in other univer..
Business and Society, 14e is designed to be a required textbook for courses on Business and Society; Business, Government and Society; Corporate Social Responsibility, Business Ethics and Corporate Social Responsibility. The text focuses on the role of business in society and contemporary issues in ..
Unlike any other MIS textbook, Baltzan text “Business Driven Technology” discuss various business initiatives
first and how technology supports those initiatives second. The premise for this unique approach is that
business initiatives should drive technology choices. Every discussion in the text ..
Business English: Writing for the Global Workplace takes the approach that local language has value in informal environments with Business English being the best choice in formal environments. With this text, students will use their local language (or dialect) to become more proficient with Business..
This book discusses the core areas of business law - law of contract, law of partnership, law related to sale
of goods, and negotiable instruments. The new edition enhances the appeal of the book by incorporating
discussion on the Information Technology Act, 2000 and the Limited Liability Partnershi..
We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with
richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decisionmaking
processes and industrial expertise are eviden..
The book is an attempt to teach the core principles in designing large-scale software systems. Large-scale software system design is a challenge in terms of getting the design right. The two important principles for large-scale software system design are loose coupling among modules and strong inter..
A thoroughly updated and expanded edition of Herb Schildt’s classic programming resource, C# 4.0: The Complete Reference contains carefully crafted explanations, insider tips, and hundreds of examples, covering all aspects of C# 4.0, including its keywords, syntax, and core libraries.Every new ..