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Sponge: What I Learned from My Clients

Sponge: What I Learned from My Clients
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Sponge: What I Learned from My Clients
  • Stock Status: In Stock.
  • Publisher: Westland
  • ISBN-13:  9789387894006
  • Total Pages:  184
  • Edition: 1st Edition
  • Book Language:  English
  • Available Book Formats: Paperback
  • Year:  2018
  • Publication Date:  2018-06-28
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Veteran adman and author AMBI PARAMESWARAN has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons.Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these ..
Pustak Details
Sold Bywestland
AuthorAmbi Parameswaran
ISBN-139789387894006
FormatPaperback
LanguageEnglish
Pages184
Publication Date (YYYY-MM-DD)2018-06-28
Publication Year2018

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Book Description

Sponge: What I Learned from My Clients

Veteran adman and author AMBI PARAMESWARAN has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons.Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’.This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.
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