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STATISTICS FOR MANAGEMENT

STATISTICS FOR MANAGEMENT
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STATISTICS FOR MANAGEMENT
No. Of Views: 843
₹638
₹725
Reward Points: 1550
The second edition continues to enlighten the readers on the importance of statistics and how indispensable it is in today’s environment. This book covers the relevant statistical methods and techniques and illustrates their real-world applications in the areas of marketing, finance, operations and human resources. Catering to the needs of the MBA students, this book avoids the detailed mathematical derivations and integrates a computerbased methodology with the manual method. Feature:• The chapter on ‘Statistical Techniques for Designing and Marketing of Products and Services’ is now more comprehensive and is now ‘Multivariate Statistical Techniques’ • An Appendix on ‘Introduction to IBM® SPSS® Statistics 18’ • Concepts such as Inverse Sampling, Snowball Sampling and Simulation have be..
Pustak Details
Sold ByTata McGraw Hill Publications
AuthorSrivastava
ISBN-139781259004933
FormatPaperback
LanguageEnglish
CategoryOther (Books)

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Book Description

STATISTICS FOR MANAGEMENT

The second edition continues to enlighten the readers on the importance of statistics and how indispensable it is in today’s environment. This book covers the relevant statistical methods and techniques and illustrates their real-world applications in the areas of marketing, finance, operations and human resources. Catering to the needs of the MBA students, this book avoids the detailed mathematical derivations and integrates a computerbased methodology with the manual method. Feature:• The chapter on ‘Statistical Techniques for Designing and Marketing of Products and Services’ is now more comprehensive and is now ‘Multivariate Statistical Techniques’ • An Appendix on ‘Introduction to IBM® SPSS® Statistics 18’ • Concepts such as Inverse Sampling, Snowball Sampling and Simulation have been discussed and made more comprehensive • Additional exercises have been given on the CD – increasing the exercises from 400 to 500 • Concepts of ‘ABC’ analysis and ‘Index Numbers’ in an abridged form – full chapters on the CD • Modified and added new exercises and cases to incorporate latest data relating to Indian economic environment
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