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A Modern Playbook of Digital Transformation - Paperback , English
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- ISBN: 9789353285753
- Total Pages: 312
- Book Language: English
- Available Book Formats:Paperback
- Year: 2019
- Publication Date: 2019-08-01
- Stock Status: Out Of Stock
- Sold by Sage Publications
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- Publisher/Manufacturer: SAGE Publications India
- ISBN-13: 9789353285753
- Categories:
- # Marketing
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In order for successful business transformation to occur, there's an inner transformation that must happen. The innumerable professional forces that tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed. This book takes you through the transformative journey of Dillon, the presumptive head of Digital in one of the world's largest footwear manufacturers, his private and professional struggle and victory. This modern parable answers the quintessential question: What makes a leader great? Read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry. If you've ever wished for a book that didn't shy away from delving into the 'how..
Pustak Details | |
Sold By | SAGE Publications India |
Author | Amitabh P. Mishra , Ashish Ranjan |
Imprint | SAGE Response |
ISBN-13 | 9789353285753 |
Format | Paperback |
Language | English |
Pages | 312 |
Publication Date | 2019-8-1 |
Publication Year | 2019 |
Category | Marketing,Analytical Marketing,Digital,Digital Guidebook,Digital Transformation |
Reviews
Book Description
In order for successful business transformation to occur, there's an inner transformation that must happen. The innumerable professional forces that tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed.
This book takes you through the transformative journey of Dillon, the presumptive head of Digital in one of the world's largest footwear manufacturers, his private and professional struggle and victory. This modern parable answers the quintessential question: What makes a leader great?
Read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry.
If you've ever wished for a book that didn't shy away from delving into the 'how' of the execution journey, and while doing so took you on an enjoyable roller coaster ride, look no further. Grab this!
This book takes you through the transformative journey of Dillon, the presumptive head of Digital in one of the world's largest footwear manufacturers, his private and professional struggle and victory. This modern parable answers the quintessential question: What makes a leader great?
Read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry.
If you've ever wished for a book that didn't shy away from delving into the 'how' of the execution journey, and while doing so took you on an enjoyable roller coaster ride, look no further. Grab this!