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A Modern Playbook of Digital Transformation - Paperback , English

A Modern Playbook of Digital Transformation - Paperback , English
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A Modern Playbook of Digital Transformation - Paperback , English
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In order for successful business transformation to occur, there's an inner transformation that must happen. The innumerable professional forces that tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed. This book takes you through the transformative journey of Dillon, the presumptive head of Digital in one of the world's largest footwear manufacturers, his private and professional struggle and victory. This modern parable answers the quintessential question: What makes a leader great? Read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry. If you've ever wished for a book that didn't shy away from delving into the 'how..
Pustak Details
Sold By SAGE Publications India
Author Amitabh P. Mishra , Ashish Ranjan
Imprint SAGE Response
ISBN-13 9789353285753
Format Paperback
Language English
Pages 312
Publication Date 2019-8-1
Publication Year 2019
Category Marketing,Analytical Marketing,Digital,Digital Guidebook,Digital Transformation

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Book Description

In order for successful business transformation to occur, there's an inner transformation that must happen. The innumerable professional forces that tug pell-mell from every imaginable quarter, need to be organized and personal demons exorcized or at least managed.

This book takes you through the transformative journey of Dillon, the presumptive head of Digital in one of the world's largest footwear manufacturers, his private and professional struggle and victory. This modern parable answers the quintessential question: What makes a leader great?

Read the step-by-step digital transformation execution plan, complete with tools, artefacts, lessons, pitfalls to avoid and best practices from the industry.

If you've ever wished for a book that didn't shy away from delving into the 'how' of the execution journey, and while doing so took you on an enjoyable roller coaster ride, look no further. Grab this!

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