|Sold By||Tata McGraw Hill Publications|
|Author||Paul C. Cozby, Scott C. Bates|
The new Thirteenth edition of Methods in Behavioral Research continues to remain: Clear, concise, and accurate communication of concepts, using the most up-to-date, interesting examples. In this edition, examples are thoroughly updated, and the concepts are clarified throughout. It continues to enhance learning by describing important concepts in several contexts throughout the book; research shows that redundancy aids understanding. A new Check Your Learning feature has been designed in this edition to encourage students to apply material and reinforce critical concepts in each chapter. Salient Features: å Clarity. The thirteenth edition retains the strength of direct, clear writing. Concepts are described in a variety of contexts to enhance understanding. å Compelling examples. Well-chosen research examples help students interpret challenging concepts and complex research designs. å Illustrative articles. For most chapters articles are selected from the professional literature that demonstrates and illustrates the content of the chapter in a meaningful way. A new feature called Check Your Learning invites students to review difficult concepts as they read. å Decision-making emphasis. Distinguishing among a variety of research designs helps students understand when to use one type of design over another. å Strong pedagogy. Learning Objectives open each chapter. Review and activity questions provide practice for students to help them understand the material. Key terms are listed at the end of each chapter, and many are also defined in the Glossary at the end of the book.