Hello Reader
Books in your Cart

Media, Gender, and Popular Culture in India - Hardcover , English

Media, Gender, and Popular Culture in India - Hardcover , English
-15 %
Media, Gender, and Popular Culture in India - Hardcover , English
Shorten the URL
Shorten the book link using GetPustak
Product Views: 48
₹659
₹775
Reward Points: 1650
In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively.This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gender and familial representations and patriarchal norms in Indian society.The strength of this book is that it rejects grand narratives in favour of the micro-politics of daily living. In the cours..

Book Details

Pustak Details
Sold BySAGE Publications India
AuthorSanjukta Dasgupta, Dipankar Sinha, Sudeshna Chakravarti
ImprintSAGE India
ISBN-139788132107293
Edition1
FormatHardcover
LanguageEnglish
Pages232
Publication Date2011-10-21
Publication Year2011
CategorySouth Asia Studies,Culture & Media,cultural landscape of India,media representations of popular culture and gender,Indian society

Reviews

Write a review

Note: HTML is not translated!
Bad Good
Captcha

Book Description

In contemporary India, as one side of the coin celebrates traditional stereotypes, the other side subverts the same image, sometimes subtly, but often radically. The push and pulls of these factors are changing the cultural landscape of India decisively.This volume critiques media representations of popular culture and gender since the 1950s and tracks the changes that have taken place in Indian society. The authors give us incisive analyses of these transformations, represented through the candid lens of the camera in films, television, advertisements and magazines, all of which focus on gender and familial representations and patriarchal norms in Indian society.The strength of this book is that it rejects grand narratives in favour of the micro-politics of daily living. In the course of exploring the metamorphosis of India, the authors succeed in dissolving the boundaries between mass/low culture, elite/high culture and local/national/global affiliations.

Latest Books on PustakMandi

Seller Featured Products

Raise your Query?
Let's help