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Media Audience Research - Paperback , English

Media Audience Research - Paperback , English
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Media Audience Research - Paperback , English
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The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research;both active and passive as well as quantitative and qualitative;in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners...

Book Details

Pustak Details
Sold BySAGE Publications India
AuthorGraham Mytton, Peter Diem, Piet Hein van Dam
ImprintSAGE India
ISBN-139789351506430
Edition3
FormatPaperback
LanguageEnglish
Pages300
Publication Date2016-1-2
Publication Year2016
CategoryCommunication & Media Studies,,Audience Studies,Mass Communication,new media

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Book Description

The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research;both active and passive as well as quantitative and qualitative;in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners.

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