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Introducing Communication Theory, 6/e

Introducing Communication Theory, 6/e
-12 %
Introducing Communication Theory, 6/e
  • ISBN: 9789353162092
  • Total Pages: 640
  • Edition: 6
  • Book Language: English
  • Available Book Formats:Paperback
  • Year: 2018
  • Publication Date: 2018-10-08
  • Brand: Tata McGraw Hill Publications
Product Views: 328
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Reward Points: 1250
Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences. The text uses an engaging writing style and a consistent and organized template to present the concept of theory and help students become insightful critical thinkers. Salient Features: å *NEW* Introduction Communication Theory: Analysis and Application website å Extensive revision and updating undertaken in EACH chapter å *NEW* Qualitative and/or Quantitative critiques provided at the conclusion of each theory chapter å Significant reorganization in seven chapters å The addition of nearly 200 *NEW* references, reflecting the explosion in communication research å *NEW* information on socially significant topics, including Black Lives Matter, climate change, the world refug..

Book Details

Pustak Details
Sold ByTata McGraw Hill Publications
AuthorRichard L. West, Lynn H. Turner
ISBN-139789353162092
Edition6
FormatPaperback
LanguageEnglish
Pages640
Publication Date2018-10-08
Publication Year2018
CategoryUndergraduate,Communication

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Book Description

Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences. The text uses an engaging writing style and a consistent and organized template to present the concept of theory and help students become insightful critical thinkers. Salient Features: å *NEW* Introduction Communication Theory: Analysis and Application website å Extensive revision and updating undertaken in EACH chapter å *NEW* Qualitative and/or Quantitative critiques provided at the conclusion of each theory chapter å Significant reorganization in seven chapters å The addition of nearly 200 *NEW* references, reflecting the explosion in communication research å *NEW* information on socially significant topics, including Black Lives Matter, climate change, the world refugee crisis, terrorism, corporate profits, among other areas å *NEW* THEORY-INTO-PRACTICE (TIP) features presenting real-world applications of the various conclusions derived from a particular theory å *NEW* chapter-opening quotations and comments from the relevant theorist(s). Illustrating the essence of each theory

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