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International Marketing Management - Paperback , English

International Marketing Management - Paperback , English
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International Marketing Management - Paperback , English
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Given the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major study area over the last few years. It constitutes an integral part of the syllabi in most reputed business schools. International Marketing Management: Text and Cases attempts to make learning the nuances of the subject easy from the students` viewpoint.Some of its key features are:- An analysis of international trade, economic free trade zones, embargoes on exports, and the tariff and non-tariff barriers that companies face- The role of international organisations under the aegis of the United Nations in international marketing- The systems and the forms used in international marketing in India- A focus on the importance of stakeholders of a company..
Pustak Details
Sold BySAGE Publications India
AuthorU C Mathur
ImprintSAGE Texts
ISBN-139780761936404
Edition1
FormatPaperback
LanguageEnglish
Pages596
Publication Date (YYYY-MM-DD)2008-5-16
Publication Year2008
CategoryBusiness & Management,,international trade,international marketing,management games

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Book Description

International Marketing Management - Paperback , English

Given the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major study area over the last few years. It constitutes an integral part of the syllabi in most reputed business schools. International Marketing Management: Text and Cases attempts to make learning the nuances of the subject easy from the students` viewpoint.
Some of its key features are:
- An analysis of international trade, economic free trade zones, embargoes on exports, and the tariff and non-tariff barriers that companies face
- The role of international organisations under the aegis of the United Nations in international marketing
- The systems and the forms used in international marketing in India
- A focus on the importance of stakeholders of a company for corporate survival
- Highly developed and class-tested management games
The interactive management games and carefully selected case studies provide hands-on corporate experience to students, making the book invaluable for those pursuing MBA, BBA and MIB programmes. It would also be of interest to corporate marketing heads and others in the field of marketing.
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