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Handbook of Advances in Marketing in an Era of Disruptions - Hardcover , English

Handbook of Advances in Marketing in an Era of Disruptions - Hardcover , English
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Handbook of Advances in Marketing in an Era of Disruptions - Hardcover , English
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We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with th..
Pustak Details
Sold BySAGE Publications India
AuthorAtul Parvatiyar, Rajendra Sisodia
ImprintSAGE India
ISBN-139789352809585
Edition1
FormatHardcover
LanguageEnglish
Pages692
Publication Date (YYYY-MM-DD)2018-12-1
Publication Year2018
CategoryMarketing,,Marketing,Customers management,Marketing Strategy

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Book Description

Handbook of Advances in Marketing in an Era of Disruptions - Hardcover , English

We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades.
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