|Sold By||Tata McGraw Hill Publications|
|Author||Judith N. Martin, Thomas K. Nakayama|
Experiencing Intercultural Communication, An Introduction, 6th Edition, provides students with a framework to begin building their intercultural communication skills. Through understanding the complexities of intercultural interaction, students start the process of learning about other cultures in their professional endeavors and personal relationships. The unique backgrounds of coauthors Judith N. Martin, a social scientist, and Thomas K. Nakayama, a critical rhetorician bring a distinctive perspective to this thought-provoking subject matter. Salient Features: å Thoughtful examination of how peoples’ cultural differences affect the ways in which they communicate, both face to face and online, and how they are perceived, with personal anecdotes throughout the book taken directly from individuals worldwide. å Straightforward discussion of the role history plays in intercultural communication and how it affects the way in which people communicate. å New discussion on the differences between generations and how they communicate, with the younger generation preferring to communicate digitally and the older generation favoring face-to-face communication. å Updated discussion on the positive and negative role of social media on intercultural encounters.