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Ethics In Marketing

Ethics In Marketing
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Ethics In Marketing
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In his fourth marketing book, Shel Horowitz demands high ethical standards from companies that want long-term success in the 21st century.Ethics in Marketing demonstrates many well-known examples of companies that did well by seeing their customers, suppliers, employees and even competitors as partners ... and provides numerous practical ideas on marketing so everyone wins. ..

Book Details

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Sold ByJaico Books Distributor
AuthorShel Horowitz
ISBN-139788179927663
FormatPaperback
LanguageEnglish

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Book Description

In his fourth marketing book, Shel Horowitz demands high ethical standards from companies that want long-term success in the 21st century.Ethics in Marketing demonstrates many well-known examples of companies that did well by seeing their customers, suppliers, employees and even competitors as partners ... and provides numerous practical ideas on marketing so everyone wins.

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