Design Thinking: New Product Development Essentials from the PDMA
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This is the second title in a new series on cutting-edge topics in New Product Development from the PDMA. The first volume NPD Essentials: Tools for Open Innovation publishes in September 2014. The goal of this new proposed book on design thinking is to bridge the space between the necessarily high level discussions of the strategic importance of design and the tactical techniques of design thinking. The publication will cover design thinking as applied to new products and new services as well as the development of new business models.
|Author||Michael G. Luchs, Scott Swan, Abbie Griffin|
|Category||Entrance Exams Preparation|