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Business Research Methods (SIE)

Business Research Methods (SIE)
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Business Research Methods (SIE)
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We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decisionmaking processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc. Salient Features: å NEW! Reader-friendly structure å NEW! More than 15 Case..
Pustak Details
Sold ByTata McGraw Hill Publications
AuthorDonald R. Cooper, Pamela S. Schindler, J.K. Sharma
ISBN-139789353161194
Edition12
FormatPaperback
LanguageEnglish
Pages890
Publication Date2018-07-21
Publication Year2018
CategoryHigher Education,Management

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Book Description

We are delighted to present the twelfth edition of Business Research Methods. This edition continues to equip the readers with richest and most comprehensive knowledge and skills involved in the basic research process. Real-world examples, decisionmaking processes and industrial expertise are evident by way of Snapshots, CloseUps, PicProfiles and Cases found throughout the text. Managerial decision-making is the underlying theme which includes discussion of the business contexts, statistical analysis of the data, survey methods, and reporting and presentation of the data. Plethora of web supplements contain Written Cases, Video Cases, Web Exercises, Articles, Samples, Student Sample Projects, Solutions Manual, etc. Salient Features: å NEW! Reader-friendly structure å NEW! More than 15 Cases about hospital services, data mining, new promotions, etc. å Market-leading coverage of questionnaire design and web-based survey techniques å NEW! Indian and Asian examples to illustrate various concepts, framework, and decision-making tools å NEW! Updated pedagogy with additional examples solved using computer-based analytical methods (SPSS), 200+ truefalse and multiple-choice questions
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