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Advertising And Integrated Marketing Communications

Advertising And Integrated Marketing Communications
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Advertising And Integrated Marketing Communications
  • Stock Status: In Stock.
  • Publisher: Tata McGraw Hill Publications
  • Author Name:   Shah;
  • ISBN-13:  9781259026058
  • Edition: 1st Edition
  • Book Language:  English
  • Available Book Formats: Paperback
No. Of Views: 1951
₹682
₹845
Reward Points: 1790
Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice as well as planning and execution. The book introduces readers to the concept of integrated marketing communications, and its major tools, techniques and media, with a special focus on advertising.Salient Features• Coverage of all major communication tools including new age media such as the Internet, social media, and mobile communication • Inclusion of latest trends and research in communication such as TAM surveys, MIB regulations, and ASCI decisions • Exclusive sections on ‘Creative execution in advertising’ and ‘Presentation skills’ • Indian orientation with numerous practical examples and case studies encompassing several industries and produ..
Pustak Details
Sold ByTata McGraw Hill Publications
AuthorShah
ISBN-139781259026058
FormatPaperback
LanguageEnglish
CategoryOther (Books)

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Book Description

Advertising And Integrated Marketing Communications

Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice as well as planning and execution. The book introduces readers to the concept of integrated marketing communications, and its major tools, techniques and media, with a special focus on advertising.Salient Features• Coverage of all major communication tools including new age media such as the Internet, social media, and mobile communication • Inclusion of latest trends and research in communication such as TAM surveys, MIB regulations, and ASCI decisions • Exclusive sections on ‘Creative execution in advertising’ and ‘Presentation skills’ • Indian orientation with numerous practical examples and case studies encompassing several industries and products • Practical and hands-on approach, without compromising on theoretical or managerial aspects • Rich pedagogical features such as summaries, exercises, critical thinking questions, integrated case study, instructors’ website, etc.
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