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Aaker on Branding - Paperback , English

Aaker on Branding - Paperback , English
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Aaker on Branding - Paperback , English
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Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know...
Pustak Details
Sold BySAGE Publications India
AuthorDavid Aaker
ImprintSAGE Response
ISBN-139789351503903
Edition1
FormatPaperback
LanguageEnglish
Pages252
Publication Date2015-8-3
Publication Year2015
CategoryBrand Management,,Advertising & Promotion,Brand Management,brand strategy

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Book Description

Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
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