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Aaker on Branding - Paperback , English

Aaker on Branding - Paperback , English
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Aaker on Branding - Paperback , English
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Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know...
Pustak Details
Sold By SAGE Publications India
Author David Aaker
Imprint SAGE Response
ISBN-13 9789351503903
Edition 1
Format Paperback
Language English
Pages 252
Publication Date (YYYY-MM-DD) 2015-8-3
Publication Year 2015
Category Brand Management,,Advertising & Promotion,Brand Management,brand strategy

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Book Description

Aaker on Branding - Paperback , English

Aaker on Branding presents in a compact form, the twenty essential principles of branding that will lead to the creation of strong brands. These principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.
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