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Consumer Behaviour

Consumer Behaviour
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Consumer Behaviour
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Consumer Behaviour as an academic discipline is a culmination of a number of subjects, namely, economics, marketing, anthropology, sociology and psychology. Globally, there are a number of researches carried out on consumer behaviour. The growing significance of consumer behaviour has been well accepted in the academic fraternity and the subject is taught in the postgraduate programmes of Master of Business Administration in various universities. The present book has been designed by keeping in mind all the topics incorporated in the consumer behaviour in various universities._x000D_Sarmistha Sarma is an Associate Professor at the Institute of Innovation in Technology and Management(affiliated to Guru Gobind Singh Indraprastha University, Delhi (India) in the Department of Business Mana..

Book Details

Pustak Details
Sold ByWiley India
AuthorSarmistha Sarma
ISBN-139789389520002
Edition1st Edition
FormatPaperback
LanguageEnglish
Pages436 Pages
Publication Year2019

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Book Description

Consumer Behaviour as an academic discipline is a culmination of a number of subjects, namely, economics, marketing, anthropology, sociology and psychology. Globally, there are a number of researches carried out on consumer behaviour. The growing significance of consumer behaviour has been well accepted in the academic fraternity and the subject is taught in the postgraduate programmes of Master of Business Administration in various universities. The present book has been designed by keeping in mind all the topics incorporated in the consumer behaviour in various universities._x000D_Sarmistha Sarma is an Associate Professor at the Institute of Innovation in Technology and Management(affiliated to Guru Gobind Singh Indraprastha University, Delhi (India) in the Department of Business Management. She Likes to Analyze the various factors leading to purchase decisions. Her research Focuses on the lifestyle, culture and the athnicity of buyers and the impact of these on their buying decisions. She is a founder member of the Center for Promotion of Multidisciplinary Research(CPMR)·Introduction to Consumer Behaviour_x000D_ ·Consumer Research_x000D_ ·Market Segmentation_x000D_ ·Consumer Motivation_x000D_ ·Personality and Consumer Behaviour_x000D_ ·Consumer Perception_x000D_ ·Consumer Learning_x000D_ ·Attitude_x000D_ ·Group Influence and Communication Process_x000D_ ·Social Class_x000D_ ·Culture and Family _x000D_ ·Consumer Influence and Diffusion of Innovation_x000D_ ·Models of Consumer Behvaiour_x000D_

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