-15 %
Advertisement
Subscribe to us!
Tags:
marketing management case study
case studies product management
strategic management accounting case studies
revenue management and pricing case studies and applications
management case studies books
indian cases studies for brand management
management case studies books indian
marketing management
, 15/e with indian case study first edition
marketing management
, 15/e with indian case study
marketing management with indian case study
philip kotler marketing management case study
Case Studies in Management, 2ed
- ISBN: 9789389307511
- Stock Status: In Stock
- Sold by Wiley India
- Contact Seller
- Publisher/Manufacturer: Dreamtech Press
- ISBN-13: 9789389307511
- Categories:
- # Exam Preparation
No. Of Views: 327
₹412
₹485
Reward Points: 1070
This book presents practical understanding of the management problems. Broadly it is meant for the students who have basic training in management or commerce and also for those with little or no formal management background like MCA and Engineering. For management professionals, essential principles and concepts of management that are particularly relevant for understanding the problems of management are highlighted through issues for discussion. Thus, the book is of special value for undergraduate and postgraduate courses like BBA, MBA, MHRD, MIB as well as for B.Tech and MCA. The case material is sufficiently broad in scope and rigorous in coverage to satisfy any undergraduate and postgraduate courses in the field of management. _x000D_
..
Reviews
Book Description
This book presents practical understanding of the management problems. Broadly it is meant for the students who have basic training in management or commerce and also for those with little or no formal management background like MCA and Engineering. For management professionals, essential principles and concepts of management that are particularly relevant for understanding the problems of management are highlighted through issues for discussion. Thus, the book is of special value for undergraduate and postgraduate courses like BBA, MBA, MHRD, MIB as well as for B.Tech and MCA. The case material is sufficiently broad in scope and rigorous in coverage to satisfy any undergraduate and postgraduate courses in the field of management. _x000D_
