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Customer Relationship Management: Concepts & Application

Customer Relationship Management: Concepts & Application
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Customer Relationship Management: Concepts & Application
  • Stock Status: In Stock.
  • Sold by Wiley India
  • Seller Rating:    0 Reviews
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  • Publisher: Wiley
  • ISBN-13:  9788177226225
  • Total Pages:  368 Pages
  • Book Language:  English
  • Available Book Formats: Paperback
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Bridging the chasm between theory and practice this unique book Customer Relationship Management Concepts and Application puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective. The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, and technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships..
Pustak Details
Sold ByWiley India
AuthorAlok Kumar, Chhabi Sinha, Rakesh Sharma
ISBN-139788177226225
FormatPaperback
LanguageEnglish
Pages368 Pages
CategoryCRM

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Book Description

Customer Relationship Management: Concepts & Application

Bridging the chasm between theory and practice this unique book Customer Relationship Management Concepts and Application puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective. The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, and technology of CRM, managing customer relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses. Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships
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