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Design Thinking: New Product Development Essentials from the PDMA

Design Thinking: New Product Development Essentials from the PDMA
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Design Thinking: New Product Development Essentials from the PDMA
  • Stock Status: In Stock.
  • Sold by Wiley India
  • Seller Rating:    0 Reviews
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  • Publisher: Wiley
  • ISBN-13:  9788126573066
  • Total Pages:  456
  • Edition: 1
  • Book Language:  English
  • Available Book Formats: Hardcover
  • Year:  2018
No. Of Views: 1362
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This is the second title in a new series on cutting-edge topics in New Product Development from the PDMA. The first volume NPD Essentials: Tools for Open Innovation publishes in September 2014.  The goal of this new proposed book on design thinking is to bridge the space between the necessarily high level discussions of the strategic importance of design and the tactical techniques of design thinking.  The publication will cover design thinking as applied to new products and new services as well as the development of new business models. ..
Pustak Details
Sold ByWiley India
AuthorMichael G. Luchs, Scott Swan, Abbie Griffin
ISBN-139788126573066
Edition1
FormatHardcover
LanguageEnglish
Pages456
Publication Year2018
CategoryEntrance Exams Preparation

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Book Description

Design Thinking: New Product Development Essentials from the PDMA

This is the second title in a new series on cutting-edge topics in New Product Development from the PDMA. The first volume NPD Essentials: Tools for Open Innovation publishes in September 2014.  The goal of this new proposed book on design thinking is to bridge the space between the necessarily high level discussions of the strategic importance of design and the tactical techniques of design thinking.  The publication will cover design thinking as applied to new products and new services as well as the development of new business models.
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