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Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands

Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
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Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands
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A seismic shift in how brands market to customers is taking form, as marketers realize that the traditional marketing mix used for the last century is broken. Upwards of 88 percent of consumers now skip television commercials. With 80 million cars equipped with satellite radio, radio spots aren't reaching who they used to reach. Consumers can now activate pop-up blockers on web browsers, cutting clicks on banner ads by as much as 80 percent. Direct mail, outdoor ads, promotion marketing, all of it is either being tuned out or ignored by consumers. ..
Pustak Details
Sold ByWiley India Publication
AuthorKerry Smith, Dan Hanover
ISBN-139788126564255
FormatPaperback
LanguageEnglish
Pages224 Pages
CategoryBUSINESS & ECONOMICS MARKETING/GENERAL

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Book Description

A seismic shift in how brands market to customers is taking form, as marketers realize that the traditional marketing mix used for the last century is broken. Upwards of 88 percent of consumers now skip television commercials. With 80 million cars equipped with satellite radio, radio spots aren't reaching who they used to reach. Consumers can now activate pop-up blockers on web browsers, cutting clicks on banner ads by as much as 80 percent. Direct mail, outdoor ads, promotion marketing, all of it is either being tuned out or ignored by consumers.

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