Hello Reader
Books in your Cart

Account-Based Marketing For Dummies

Account-Based Marketing For Dummies
-15 %
Account-Based Marketing For Dummies
  • ISBN: 9788126563296
  • Total Pages: 384 Pages
  • Book Language: English
  • Available Book Formats:Paperback
  • Brand: Wiley
Product Views: 392
₹424
₹499
Reward Points: 1098
Account Based Marketing for Dummies will help marketers and sales teams build a coordinated effort to reach specific accounts. Readers will understand how to align the marketing and sales teams to make ABM most effective. They will learn how to analyze current data to identify the accounts with the biggest ROI opportunities, and then the techniques to most effectively reach each account, rather than the individual listed in their CRM for that account. Using online advertising and other messaging in the places the accounts are already engaging online, account based marketers can engage with current and potential customers on their terms. ..

Book Details

Pustak Details
Sold By Wiley India Publication
Author Sangram Vajre
ISBN-13 9788126563296
Format Paperback
Language English
Pages 384 Pages
Category BUSINESS & MARKETING

Reviews

Ask for Review

Write a book review

Book Description

Account Based Marketing for Dummies will help marketers and sales teams build a coordinated effort to reach specific accounts. Readers will understand how to align the marketing and sales teams to make ABM most effective. They will learn how to analyze current data to identify the accounts with the biggest ROI opportunities, and then the techniques to most effectively reach each account, rather than the individual listed in their CRM for that account. Using online advertising and other messaging in the places the accounts are already engaging online, account based marketers can engage with current and potential customers on their terms.

Latest Books on PustakMandi

Seller Featured Products