Hello Reader
Books in your Cart

Account-Based Marketing For Dummies

Account-Based Marketing For Dummies
-15 %
Account-Based Marketing For Dummies
Product Views: 791
  • Sold by Wiley India
  • Seller Rating:    0 Reviews
  • Contact Seller
  • ₹424
    ₹499
    Reward Points: 1098
    Account Based Marketing for Dummies will help marketers and sales teams build a coordinated effort to reach specific accounts. Readers will understand how to align the marketing and sales teams to make ABM most effective. They will learn how to analyze current data to identify the accounts with the biggest ROI opportunities, and then the techniques to most effectively reach each account, rather than the individual listed in their CRM for that account. Using online advertising and other messaging in the places the accounts are already engaging online, account based marketers can engage with current and potential customers on their terms. ..

    Book Details

    Pustak Details
    Sold ByWiley India Publication
    AuthorSangram Vajre
    ISBN-139788126563296
    FormatPaperback
    LanguageEnglish
    Pages384 Pages
    CategoryBUSINESS & MARKETING

    Reviews

    Ask for Review

    Write a book review

    Book Description

    Account Based Marketing for Dummies will help marketers and sales teams build a coordinated effort to reach specific accounts. Readers will understand how to align the marketing and sales teams to make ABM most effective. They will learn how to analyze current data to identify the accounts with the biggest ROI opportunities, and then the techniques to most effectively reach each account, rather than the individual listed in their CRM for that account. Using online advertising and other messaging in the places the accounts are already engaging online, account based marketers can engage with current and potential customers on their terms.

    Seller Featured Products

    Raise your Query?
    Let's help