Hello Reader
Books in your Cart

Account-Based Marketing For Dummies

Account-Based Marketing For Dummies
-15 %
Account-Based Marketing For Dummies
Product Views: 949
₹424
₹499
Reward Points: 1098
Account Based Marketing for Dummies will help marketers and sales teams build a coordinated effort to reach specific accounts. Readers will understand how to align the marketing and sales teams to make ABM most effective. They will learn how to analyze current data to identify the accounts with the biggest ROI opportunities, and then the techniques to most effectively reach each account, rather than the individual listed in their CRM for that account. Using online advertising and other messaging in the places the accounts are already engaging online, account based marketers can engage with current and potential customers on their terms. ..

Book Details

Pustak Details
Sold ByWiley India Publication
AuthorSangram Vajre
ISBN-139788126563296
FormatPaperback
LanguageEnglish
Pages384 Pages
CategoryBUSINESS & MARKETING

Reviews

Write a review

Note: HTML is not translated!
Bad Good
Captcha

Book Description

Account Based Marketing for Dummies will help marketers and sales teams build a coordinated effort to reach specific accounts. Readers will understand how to align the marketing and sales teams to make ABM most effective. They will learn how to analyze current data to identify the accounts with the biggest ROI opportunities, and then the techniques to most effectively reach each account, rather than the individual listed in their CRM for that account. Using online advertising and other messaging in the places the accounts are already engaging online, account based marketers can engage with current and potential customers on their terms.

Seller Featured Products

Raise your Query?
Let's help