Hello Reader
Books in your Cart

The Wallet Allocation Rule: Winning The Battle For Share

The Wallet Allocation Rule: Winning The Battle For Share
-15 %

Advertisement

Subscribe to us!

The Wallet Allocation Rule: Winning The Battle For Share
  • Stock Status: In Stock.
  • Sold by Wiley India
  • Seller Rating:    0 Reviews
  • Contact Seller
  • Publisher: Wiley
  • ISBN-13:  9788126558490
  • Total Pages:  240 Pages
  • Book Language:  English
  • Available Book Formats: Paperback
No. Of Views: 703
₹424
₹499
The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. ..
Pustak Details
Sold ByWiley India
AuthorTimothy Keiningham, Lerzan Aksoy, Luke Williams, Alexander Buoye
ISBN-139788126558490
FormatPaperback
LanguageEnglish
Pages240 Pages
CategoryBUSINESS & ECONOMICS/CUSTOMER RELATIONS

Reviews

Write a review

Note: HTML is not translated!
Bad Good
Captcha

Book Description

The Wallet Allocation Rule: Winning The Battle For Share

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet.
Raise your Query?
Let's help