The Wallet Allocation Rule: Winning The Battle For Share

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. ..