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Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, 2ed

Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, 2ed
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Event Marketing: How to Successfully Promote Events, Festivals, Conventions and Expositions, 2ed
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The book begins with sections on what "event marketing" really means and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events and social functions and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. ..

Book Details

Pustak Details
Sold ByWiley India Publication
AuthorC.A. Preston
ISBN-139788126557622
FormatPaperback
LanguageEnglish
Pages320 Pages
CategoryCATERING & EVENTS MANAGEMENT

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Book Description

The book begins with sections on what "event marketing" really means and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events and social functions and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts.

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