Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People\'s IdeasCopy, Copy, Copy describes how to change mass behaviour through social influence. This energetic, provocative volume is the most practical. It offers a set of templates for successful marketers and managers to copy. It puts the insights and maps of behaviour developed previously to work and gives a set of 100 template strategies to deploy - each appropriate to the nature of the behaviour they're trying to change. Each strategy is illustrated by a well-known example in marketing and/or contemporary popular culture from all around the world and across different platforms.