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Business Communication: A Practice-Oriented Approach

Business Communication: A Practice-Oriented Approach
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Business Communication: A Practice-Oriented Approach
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This is a comprehensive textbook designed especially for management students. The uniqueness of this book lies in the way it approaches the subject of business communication - it follows a practice-oriented approach to explain the core concepts of business communication with the help of real-life case situations, examples, exhibits, etc. The book targets to set the mental faculty of students to motion into dealing with day-to-day communication challenges through rigorous, innovative and interesting activities like diagnostic surveys, simulations, role plays, reflection journals, case studies, video cases, etc. ..

Book Details

Pustak Details
Sold ByWiley India Publication
AuthorShalini Kalia, Shailja Agarwal
ISBN-139788126554799
FormatPaperback
LanguageEnglish
Pages380 Pages

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Book Description

This is a comprehensive textbook designed especially for management students. The uniqueness of this book lies in the way it approaches the subject of business communication - it follows a practice-oriented approach to explain the core concepts of business communication with the help of real-life case situations, examples, exhibits, etc. The book targets to set the mental faculty of students to motion into dealing with day-to-day communication challenges through rigorous, innovative and interesting activities like diagnostic surveys, simulations, role plays, reflection journals, case studies, video cases, etc.

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