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Business Development for Dummies

Business Development for Dummies
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Business Development for Dummies
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₹424
₹499
Reward Points: 1098
Business Development for Dummies helps maximize the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management and partnerships / alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organize and execute an effective development plan with step-by-step expert guidance. ..
Pustak Details
Sold ByWiley India Publication
AuthorAnna Kennedy
ISBN-139788126554454
FormatPaperback
LanguageEnglish
Pages424 Pages
CategoryBUSINESS & ECONOMICS/DEVELOPMENT & GROWTH

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Book Description

Business Development for Dummies helps maximize the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management and partnerships / alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organize and execute an effective development plan with step-by-step expert guidance.
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