Business Development for Dummies helps maximize the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management and partnerships / alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organize and execute an effective development plan with step-by-step expert guidance.