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Customer Analytics for Dummies

Customer Analytics for Dummies
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Customer Analytics for Dummies
  • Stock Status: In Stock.
  • Sold by Wiley India
  • Seller Rating:    0 Reviews
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  • Publisher: Wiley
  • ISBN-13:  9788126554393
  • Total Pages:  340 Pages
  • Book Language:  English
  • Available Book Formats: Paperback
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Customer Analytics for Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. ..
Pustak Details
Sold ByWiley India
AuthorJeff Sauro
ISBN-139788126554393
FormatPaperback
LanguageEnglish
Pages340 Pages
CategoryBUSINESS & ECONOMICS/CONSUMER BEHAVIOUR

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Book Description

Customer Analytics for Dummies

Customer Analytics for Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.
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