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The Silk Road Rediscovered

The Silk Road Rediscovered
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The Silk Road Rediscovered
  • Stock Status: In Stock.
  • Sold by Wiley India
  • Seller Rating:    0 Reviews
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  • Publisher: Wiley
  • ISBN-13:  9788126550166
  • Total Pages:  304 Pages
  • Book Language:  English
  • Available Book Formats: Hardcover
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For virtually every large Indian company, China has become mission critical as a market, as a supplier, as a source of low cost capital, as a platform for global advantage, as a partner and as a competitor. Yet there remains a limited understanding of China that is rooted largely in myths. Based on real life case studies of Indian companies who have been successful in China--such as Tata Consulting Services, Mahindra & Mahindra, Suzlon, NIIT and Larsen and Toubro--this book provides an action-oriented roadmap for Indian companies to address the challenges and capture the opportunities that China represents. ..
Pustak Details
Sold ByWiley India
AuthorAnil K. Gupta, Girija Pande, Haiyan Wang
ISBN-139788126550166
FormatHardcover
LanguageEnglish
Pages304 Pages
CategoryINTERNATIONAL MANAGEMENT

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Book Description

The Silk Road Rediscovered

For virtually every large Indian company, China has become mission critical as a market, as a supplier, as a source of low cost capital, as a platform for global advantage, as a partner and as a competitor. Yet there remains a limited understanding of China that is rooted largely in myths. Based on real life case studies of Indian companies who have been successful in China--such as Tata Consulting Services, Mahindra & Mahindra, Suzlon, NIIT and Larsen and Toubro--this book provides an action-oriented roadmap for Indian companies to address the challenges and capture the opportunities that China represents.
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