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Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business

Code Halos : How the Digital Lives of People, Things and Organizations are Changing the Rules of Business
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All of the information flowing between customers' computers, iPads, iPhones, gaming consoles and other devices creates an invisible blanket of energy. Every click, swipe, like and comment adds to this invisible energy, a Code Halo. The information gathered in this Code Halo is becoming vital to future business success. Netflix beating Blockbuster and Apple beating Kodak are not isolated or random events. Instead, they are canaries in the coalmine. Code Halo provides a seasoned and reasoned view of the huge potential of the next wave of digitization that will power successful business. The book aims to educate front-line business and technology executives on ongoing changes and ways they can re-calibrate their organizations for the future. ..
Pustak Details
Sold By Wiley India Publication
Author Malcolm Frank, Paul Roehrig, Ben Pring
ISBN-13 9788126548606
Format Hardcover
Language English
Pages 256 Pages
Category BUSINESS & MANAGEMENT SPECIAL TOPICS

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Book Description

All of the information flowing between customers' computers, iPads, iPhones, gaming consoles and other devices creates an invisible blanket of energy. Every click, swipe, like and comment adds to this invisible energy, a Code Halo. The information gathered in this Code Halo is becoming vital to future business success. Netflix beating Blockbuster and Apple beating Kodak are not isolated or random events. Instead, they are canaries in the coalmine. Code Halo provides a seasoned and reasoned view of the huge potential of the next wave of digitization that will power successful business. The book aims to educate front-line business and technology executives on ongoing changes and ways they can re-calibrate their organizations for the future.
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