Business Storytelling for Dummies

Savvy business leaders at all levels can harness the power of a good story to influence and motivate employees and effectively convey messages to buyers and investors. Stories tap into the imagination and translate sterile facts and stagnant case studies into exciting concepts listeners can identify with. Using business narrative also helps presenters speak from the heart, while encouraging innovation and getting new strategies and products launched. Business Storytelling for Dummies empowers readers to use storytelling techniques to connect with their audience and drive their business to new heights. ..