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Business Storytelling for Dummies

Business Storytelling for Dummies
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Business Storytelling for Dummies
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Savvy business leaders at all levels can harness the power of a good story to influence and motivate employees and effectively convey messages to buyers and investors. Stories tap into the imagination and translate sterile facts and stagnant case studies into exciting concepts listeners can identify with. Using business narrative also helps presenters speak from the heart, while encouraging innovation and getting new strategies and products launched. Business Storytelling for Dummies empowers readers to use storytelling techniques to connect with their audience and drive their business to new heights. ..
Pustak Details
Sold ByWiley India Publication
AuthorKaren Dietz, Lori L. Silverman
ISBN-139788126546657
FormatPaperback
LanguageEnglish
Pages388 Pages
CategoryBUSINESS SELF-HELP

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Book Description

Savvy business leaders at all levels can harness the power of a good story to influence and motivate employees and effectively convey messages to buyers and investors. Stories tap into the imagination and translate sterile facts and stagnant case studies into exciting concepts listeners can identify with. Using business narrative also helps presenters speak from the heart, while encouraging innovation and getting new strategies and products launched. Business Storytelling for Dummies empowers readers to use storytelling techniques to connect with their audience and drive their business to new heights.
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