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Big Data: Understanding How Data Powers Big Business

Big Data: Understanding How Data Powers Big Business
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Big Data: Understanding How Data Powers Big Business
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  • Stock Status: Out Of Stock
  • Sold by Wiley India
  • Seller Rating:    0 Reviews
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  • Publisher: Wiley
  • ISBN-13:  9788126545452
  • Total Pages:  240 Pages
  • Book Language:  English
  • Available Book Formats: Paperback
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This book provides "how to" advice and a series of pragmatic methodologies (with accompanying hands-on exercises) for helping organizations leverage big data analytics to power, or re-wire, their value chains. Organizations struggle identifying where and how to leverage these new structured and unstructured data sources and new big data technology innovations to delivery business value. Consequently, many organizations default to taking a technology-led approach to their big data strategies. Leading companies find ways to leverage data -- especially new sources of data -- to tease out new insights about their customers, products, operations, competitors and markets. And these organizations leverage these insights to improve their customer experiences, create new, more compelling product..
Pustak Details
Sold ByWiley India
AuthorBill Schmarzo
ISBN-139788126545452
FormatPaperback
LanguageEnglish
Pages240 Pages
CategoryCOMPUTERS/DATABASE/GENERAL

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Book Description

Big Data: Understanding How Data Powers Big Business

This book provides "how to" advice and a series of pragmatic methodologies (with accompanying hands-on exercises) for helping organizations leverage big data analytics to power, or re-wire, their value chains. Organizations struggle identifying where and how to leverage these new structured and unstructured data sources and new big data technology innovations to delivery business value. Consequently, many organizations default to taking a technology-led approach to their big data strategies. Leading companies find ways to leverage data -- especially new sources of data -- to tease out new insights about their customers, products, operations, competitors and markets. And these organizations leverage these insights to improve their customer experiences, create new, more compelling products and create new sources of competitive differentiation.
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