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E-Marketing

E-Marketing
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E-Marketing
  • Stock Status: In Stock.
  • Sold by Wiley India
  • Seller Rating:    0 Reviews
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  • Publisher: Wiley
  • ISBN-13:  9788126542000
  • Total Pages:  204 Pages
  • Book Language:  English
  • Available Book Formats: Paperback
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The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers, and other stakeholders while developing market relations and enhancing value proposition to customers. ..
Pustak Details
Sold ByWiley India
AuthorSanjay Mohapatra, Suman Kumar Kanth
ISBN-139788126542000
FormatPaperback
LanguageEnglish
Pages204 Pages

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Book Description

E-Marketing

The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers, and other stakeholders while developing market relations and enhancing value proposition to customers.
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