Hello Reader
Books in your Cart

18 Brand Astra - Paperback , Hindi

18 Brand Astra - Paperback , Hindi
-15 % Out Of Stock

Advertisement

Subscribe to us!

18 Brand Astra - Paperback , Hindi
Currently Unavailable
This Product is Out of Stock. We will update for the availability.
No. Of Views: 249
₹132
₹155
Reward Points: 410
In today's competitive times, where marketing is nothing short of warfare, 18 Brand Astras presents a simple and invaluable analysis of the factors that work to make a brand successful. Ace-Marketer and consultant, Jagdeep Kapoor, presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, he explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively. Some key brand abilities that he talks of are those of Reliability, Acceptability, Availability and Visibility.Adopting a simple and jargon-free style, the book explains:- What constitutes each brand ability?- The connection between these abilities- How these abilities must be used in conjunction for maximum ..
Pustak Details
Sold BySAGE Publications India
AuthorJagdeep Kapoor
ImprintSAGE Bhasha
ISBN-139789351505860
FormatPaperback
LanguageHindi
Pages126
Publication Date2015-9-15
Publication Year2015
CategoryBusiness & Management,,vyavasaay prabandhan,vigyapan aur protsahan,Business & Management

Reviews

Write a review

Note: HTML is not translated!
Bad Good
Captcha

Book Description

In today's competitive times, where marketing is nothing short of warfare, 18 Brand Astras presents a simple and invaluable analysis of the factors that work to make a brand successful. Ace-Marketer and consultant, Jagdeep Kapoor, presents 18 brand abilities that a brand must have to be successful. Terming them as astras, meaning weapons, he explains how it is critical that marketers have an awareness and understanding of these abilities to promote their brand effectively. Some key brand abilities that he talks of are those of Reliability, Acceptability, Availability and Visibility.
Adopting a simple and jargon-free style, the book explains:
- What constitutes each brand ability?
- The connection between these abilities
- How these abilities must be used in conjunction for maximum results
- How these abilities are integrated to form the CRISP Branding model.
Written in an irreverent conversation style the book simplifies the key concepts behind brands and brand building making it accessible to the novice and expert alike.
Raise your Query?
Let's help